Pet owners need information, products and services that are scattered across social media, breeders, pet shops, brands and service outlets. YayaPets connects those scattered resources so people can choose a pet, bring it home and care for it long term from one clearer, more trustworthy entry point.
We do not want our relationship with users to end when a pet is handed over. For YayaPets, a pet arriving home is where long-term service begins.
Make choosing a pet and caring for it over the long term clearer, simpler and more reassuring.
Through technology, data and industry partnerships, we help pet owners get better-matched information, products and services — and help responsible pet industry partners connect with and serve their customers better.
Build Southeast Asia's leading pet lifestyle platform.
Every pet should have a digital profile that keeps updating, every owner should get the right support at each stage of their pet's life, and every responsible industry partner should be able to take part in that long-term care.
YayaPets is built around the complete pet ownership journey:
Our direction is to connect pets, care, supplies and services on one platform, and stay with owners through every stage of a pet's life.
Tony has more than 20 years of retail and digital operations experience, having worked at leading companies including Michelin, WPP Kantar and iResearch, and advised international businesses such as Unilever, LVMH/Sephora and ExxonMobil on strategy and digital transformation. Drawing on his experience connecting business, data and technology, he founded YayaPets to build Southeast Asia's leading pet lifestyle platform.
JJ Fu brings 16 years of software development experience. He previously served as a group architect at both Weidian, a Tencent-backed company, and the Xiaomi-backed Haipaike Group. He now applies that engineering experience at YayaPets to empower the pet industry through technology.
The YayaPets team brings together pet industry operations, partner development, platform product, engineering, content growth and customer service. We combine real pet industry experience with digital platform, data management and user operations capability, and build the YayaPets ecosystem together with Breeders, Kennels, Catteries, Pet Shops, pet brands and service outlets.
YayaPets welcomes these partners into our pet ecosystem:
Through digital connection, customer reach, Pet Profile, product recommendations and long-term user operations, we want to raise the overall experience for pet owners together with our partners.
YayaPets is a brand of Brillix Digital Sdn. Bhd. All rights reserved.